<< by Kari Rippetoe on October 8th, 2012
Last week I attended the MarketingProfs B2B Forum in Boston and managed to live-blog one post on Thursday about trailblazing content marketing case studies. I then attended several content marketing sessions that I did not live-blog – simply because there was so much incredible information to consume and so little time. You’ve been there, right? Right?
But, so much of the information I learned during these sessions (like content marketing initiatives you shouldn’t be without and creating content worth sharing) went together and related in such an awesome way that I decided to put it all into one big blog post.