<< by Kari Rippetoe on October 4th, 2012
Content marketing is the new black. But you may be surprised to hear that 90% of marketers are already doing some kind of content marketing. It really isn’t new, we just didn’t know we were doing it. It’s just become more of a channel unto itself in the last few years. And in fact, 54% of marketers are increasing their content marketing budgets.
Lindsay Keller live-blogged in her recent MarketingProfs B2B post about moving from the “Why?” to the “How?” of content marketing. I attended a panel discussion featuring content marketing case studies from:
- Amanda Maksymiw, Content Marketing Manager, Lattice Engines (@amandamaks)
- Gradon Tripp, Community Manager, Citizen’s Bank and CharterOne (@gradontripp)
- Rob Yoegel, Content Marketing Director, Monetate (@RobYoegel)
Corey O’Loughlin of MarketingProfs moderated the panel, asking each panelist about their content marketing challenges and solutions, successes and flops, and tools and ideas.