This morning’s keynote panel was very interesting — made up of social media representatives from many of the popular strip hotels.

How did you get your start with social media?

The first question posed to the panel was about how they got started with social media.

Peter Arceo (Las Vegas Hilton)

Peter runs casino marketing and was asked to develop a social media program. He didn’t know much about social media, but he attended a conference and that helped him get started. His #1 rule: Listen to the customer! He encouraged listening for a while before engaging.

Brad Goldberg (Luxor)

Brad said that they were early adopters of social media — it gave the property a voice. He felt that visitors stay more connected with social media while on vacation than they do with email, so they can reach visitors more directly and immediately that way.

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This weekend, Handango, an online store for mobile applications, lost me as a customer. Now to you, this may seem like nothing, but for me, it was a big deal. I’ve been a faithful Handango customer for well over twelve years now — ever since I got my first Palm V. While there are many online application stores to choose from, I always stuck with Handango for their great selection and personalization. Until now.

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Image by ladybeames via Flickr

I was locked out of Twitter for much of last Thursday and Friday, so it was a strange couple of days in my books.  Yes, I was able to focus on the job at hand, but also, wasn’t exposed to others’ opinions and thoughts about the industry and world in general.

Is this a good or bad thing?  If we want to work in a silo, then, I guess it’s a good thing.  However, quickly spreading ideas, news stories and thoughts is a good thing in my opinion.  Today, being back on Twitter makes all the difference in my awareness level of industry and world news.

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According to a recent AdAge article, Twitter may be evolving and picking up some characteristics from e-mail marketing along the way.  Zephrin Lasker suggests that if Twitter takes into consideration what made e-mail marketing successful, the microblogging service may prove its $100 million investment and give marketers what they really want: real results.

Image by FG@flickr.com via Flickr

Like e-mail campaigns, it’s critical to find the right people to share your message with on Twitter.  With the creation of Twitter lists, it may become easier to target those you’d like to follow.  The goal being, those same people will follow you back — and they will if they think your messages are valid.

Tools like TweepML exists that allow users to find people that tweet about their favorite topics and follow them in bulk.  The integration of Twitter lists will take a similar technology and embed it within Twitter itself.  For exploration and learning, these lists could prove to be very useful.  For marketers, it means reaching an entire audience with a few clicks.

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