Search Marketing Sage

I typically write about things I am working on, like LinkedIn advertising or the implications of search and social. This time, I thought I’d give you a behind the scenes look into how we do our work at Search Mojo and what we use to make the data we have useful to us and to our clients.

So, on that note – we are big Excel nerds. We use Excel to organize the data gained from advertising online to make smart decisions – something most (if not all) marketers need to do on a daily basis. I took a quick poll of the Search Mojo office to find out what everyone’s favorite function is and how they use it at work. Jeff, our IT manager, argues that “Excel is one of the best pieces of software out there because its ability to interface with so many data sources and provide a VBA (Visual Basic for Applications) environment, so you can turn that data into information.”

If you don’t like Excel, then this blog post may not be for you – or perhaps it will convince you to give it a try. You just may find these 11 Excel functions and features will improve your efficiency. And, everyone has time for that! 

My next session here at SES New York is “Over 50 Killer Internet Marketing Tools to Measure Your Online Marketing Strategies” with Jim Boykin, CEO and “Link Building Ninja.”  Even the long title indicates that this session is going to be jam-packed with information, and I’m excited to learn from a ninja!  I’m going to attempt to get all 50 tools in here, but since we have only 60 minutes to go over them, I’m anticipating they’ll be thrown out pretty fast.  Here goes:

Keyword Tools

Google AdWords Keyword Tool

Can use for organic SEO analysis.  If you type in your website url, check [exact] match, you can find additional words or phrases to target.