<< by Amanda Sides on August 12th, 2009
Managing PPC accounts, especially large ones, involves tedious, day-in and day-out tweaks, research, analysis, and restructures. So it was no surprise that people were ecstatic when Google announced its new interface would be launching back in the spring. When I say ecstatic, I mean people were actually cheering in the initial presentation of the updates at SES NY. I can’t lie, I may or may not have joined in the revelry. Now all we need is for the other guys to catch up and have major overhauls to make all of us even more content with our PPC routines… However, I think I could just settle for a few simple tweaks.