<< by Kari Rippetoe on November 20th, 2012
How are your potential customers finding your products? Do they do their research online or offline (or a combination of both)? Do they use mobile devices, or do they use their laptops or desktop computers?
If you don’t know the answers to these questions, then how do you know what content to create and deliver to your prospects, and the right platforms to use?
Google now has a tool to help you get the answers you need (and it’s free too). The Consumer Barometer allows you to dig into the piles and piles of data Google has compiled over the years to gain insights into how consumers research and purchase products.