Search Marketing Sage

Here at Search Mojo, our marketing automation tool of choice is Marketo. And we’re big on it. I mean LOVE it. Because marketing automation, and specifically, Marketo, has performed nothing short of a miracle in helping us to improve our lead and sales processes. Since we started using marketing automation in 2011, we’ve seen some pretty amazing things happen:

• Increased Converted leads to opportunities by 25%
• Increased Opportunities won by 63%
• Decreased Time to close by two weeks

So, we’re pretty big fans of marketing automation, and talk about it frequently in webinars and infographics. We’ll even talk about it over lunch, which is what our President and CEO, Janet Driscoll Miller, recently did when she presented a Lunch & Learn for Marketo in Tyson’s Corner, VA.

There are so many tools out there for managing different marketing activities – email, social media, search marketing, landing pages, the list goes on and on. We jump back and forth between tools all day, pulling information from one and importing it into another. Marketing automation software, however, is designed to make these marketing activities and any lead generation and lead management efforts more efficient and effective for B2B marketers. Not only will it streamline your work, marketing automation can also improve your lead generation from activities like search marketing. Who wouldn’t want that?

Are you wasting valuable time on leads that aren’t ready to close? Do you have a marketing automation system in place, but feel like it could be doing more? In our upcoming webinar, Set the Cruise Control on Your Lead Nurturing, Janet Driscoll Miller, President & CEO of Search Mojo, will review ways to improve lead generation with marketing automation. This webinar will include the valuable ways to incorporate search, social advertising, and targeted landing pages with marketing automation to engage more leads. Register today for this informative lead generation webinar, Set the Cruise Control on Your Lead Nurturing, on Thursday, June 7, 2012 at 2:00 p.m. ET.