<< by Lauren Kade on March 24th, 2011
It’s my last session at the 2011 SES New York, and I’m very excited to leave on a high note with the “Is Retargeting/Remarketing Right for You?” session. After writing a blog post on Remarketing 101 a few weeks ago, I’m extremely interested to learn more about the potentials for Remarketing from speakers:
- Dax Hamman, Chief Revenue Officer, Chango
- David Szetela, CEO, Clix Marketing
- James Colborn, Director, Microsoft Advertising
In it’s most basic form, remarketing is a way for marketers to target their ads to users who have already visited their website. The most exciting aspect is the ability to target users on the content network who have visited your site but did not convert.