DMF 2011 | Leveraging Location-Based Services to Engage with Customers, Prospects and Advocates
<< by Amanda Sides on February 4th, 2011
With the growing mobile industry, I’m glad to see so many sessions based around mobile marketing. This session focused on location-based marketing on platforms such as Foursquare.
Speakers that made it down to Austin for this session (a lot of speakers this year got stuck because of the weather and unfortunately couldn’t make it) were Asif R. Khan, Founder & President of Location Based Marketing Association, and Sarah Atkinson, Marketing Manager of FohBoh. You can follow Asif on Twitter at @theLBMA, and Sarah at @FohBohGal.
From a brand point of view using location-based marketing, you’ll want to know where your consumers are, send them your brand message, give them offers and incentives to ultimately drive sales and measure ROI.
A few stats on who uses location-based services…
- 80% male
- 70% 19-35 yrs. old
- 70% college grads
- 20% more likely to do mobile research
