<< by Sarah Lokitis on April 25th, 2012
Link building is still extremely important, but has morphed into an entirely different animal. It is a fundamental building block to SEO, but what else can you do or do differently to be more effective?
Dave McAnally of Resolution Media leads the session stating that page authority and link volume don’t predict rank or take into effect personalized search or social media sharing. Google search results will never be the same – there is no canonical search result.
Identify the audience you are targeting and identify what websites hold affinity to our audience to start your link building effort. If your users or the people who you want to use your site are reading other blogs or publications, get your brand mentioned and linked in those places. Use AdPlanner to research where these sites are located.