<< by Kaitlyn Smeland Dhanaliwala on January 5th, 2011
This post is part of a series in which I share my New Year’s resolutions in five different areas of SEO. In particular, today I want to discuss how to evaluate your website’s inbound links and linking strategy.
Why are links important for SEO?
Inbound links are an extremely important component of SEO. At its most basic, search engines see inbound links to your website as “votes” of confidence in your content. Of course, Google continues to get better and better at telling spammy links from legitimate ones. So today and going forward, it is important to find a strategy for cultivating the right kind of inbound links.