<< by Sarah Lokitis on April 13th, 2011
Along with thorough keyword research, content editing, social media participation and inbound linking, link requesting is one tactic to consider as a part of a holistic search engine optimization strategy. Since I’ve been requesting links, I’ve gathered a few pointers to keep in mind before I click Send for any request. Especially if you’re just embarking on your link requesting strategy these 10 tips should help you at least get started.
1. Monitor use of your name or brand.
2. Search specifically for your press release titles.
You press releases already SHOULD have targeted keywords within them. When press releases are republished on blogs your links might be stripped out. Go ahead and ask for the most relevant link to be added back into the release.
3. Coordinate with your search team.
If you’re on the social media end, like myself, ask your SEO team members or refer to your keyword list to see if any relevant keywords are mentioned within the article. I recommend asking just for links to keywords that are already within the post. Asking the author to re-word the article for a link is a double favor. Don’t count on that one.