<< by Lauren Kade on March 23rd, 2011
My last session at the first day of SES NY was “The Basics of Link Building” with Debra Mastaler, President of Alliance-Link. It promised to teach me all I need to know about link building and why it’s so important — and it delivered. The description specifically denoted that the session would explain how to build links in an “appropriate manner”, which alluded to the certain black-hat practices that have been in the news lately. SES New York is also sponsoring an open mic unconferenced session on black hat vs. white hat practices that I’m excited to attend later this week.
But now to the topic at hand – link building! You can buy, sell, and give away links, and they have tremendous value on search engine rankings.