Future FTC Blog Rules: You May Be Liable For Your Product Review!
<< by Avelyn Austin on April 15th, 2009
After 30 years, the Federal Trade Commission (FTC) is revising their guidelines on viral marketing and blogs. According to Advertising Age:
“the FTC is proposing that word-of-mouth marketers and bloggers, as well as people on social-media sites such as Facebook, be held liable for any false statements they make about a product they’re promoting, along with the product’s marketer. This could present a significant issue for marketers, including the likes of Microsoft, Ford and Pepsi, who spend billions on word-of-mouth and social media.”
Does that mean if I give my personal review of a product/service in a blog post I could be held liable?!?!?! Not necessarily:
