Posts Tagged ‘lead generation’
<< by Sarah Wyland on October 10th, 2013
Setting yourself apart from your competitors is a key way to catch the eye of a potential customer. What makes your company unique? Why should a client sign with you instead of the competition? A brand’s focused message needs to be about what their customers want to hear.
Jeannie Rossignol – VP, Marketing Communications US Client Operations, Xerox
“All memorable content comes from great stories,” Jeannie said. “Even in B2B.”
When your content is similar to that of your competitors, the important question to ask yourself is ‘how are these products or services going to help the customer?’ Even if you think you know your product, it’s worthwhile to revisit what you think you know and especially how the message reaches customers.
<< by Sean McCusty on June 28th, 2013
For many businesses, lead generation is simply a numbers game; contact enough prospects and you’ll eventually uncover someone willing to buy. I spoke with someone in recent months who actually wanted to generate 100 leads per day for their sales force to call – quite a large volume of unqualified people for a small team of salespeople to contact. How many sales did they expect to make that way?
The problem is that this approach can require a significant allocation of resources. Hiring and training enough outbound sales people and purchasing call/contact information can be expensive and time consuming. Not to mention the time is takes to contact a sufficient volume of prospects, conduct a needs assessment, deliver the sales pitch, etc. Unfortunately the result is often a) they don’t need your product, b) can’t afford your product or c) aren’t interested in buying in the foreseeable future. The result: time wasted by you and your prospect.
<< by Kari Rippetoe on June 26th, 2013
Many marketers might think that social media is not the most effective tactic for lead generation. In fact, social media can actually be a big contributor to lead generation efforts, especially with the targeting power of social media advertising through LinkedIn, Facebook, and now Twitter. Here are some compelling stats that show how social media is working when it comes to acquiring new customers:
- 43% of marketers have gained a new customer from LinkedIn in 2013. (Hubspot)
- 52% of marketers have generated a lead from Facebook in 2013. (Hubspot)
- 55% of marketers have closed deals from social media leads, with Facebook being the most successful for B2C brands, and LinkedIn (naturally) working the best for B2B companies. (Webmarketing123)
- 45% of marketers report below-average costs-per-lead for social media, making it one of the least expensive lead generation tactics for inbound marketing.
In this week’s Mojo Minute, Search Mojo’s Social Media Manager, Sarah Lokitis, gives a preview of what she’ll be discussing during the upcoming webinar, Unlocking the Lead Generation Potential of Search and Social Media. Specifically, she’ll be offering advice on how to use social media effectively for generating more leads.
<< by Kari Rippetoe on February 6th, 2013
LinkedIn Advertising is a bit of a dark horse in the realm of pay-per-click advertising. If your company is in the business-to-business (B2B) market, LinkedIn Ads could actually deliver higher quality leads at a lower cost than PPC search ads. This isn’t to say that PPC search marketing campaigns are not effective for driving B2B leads, but it is to say that LinkedIn Ads have more options for targeting your ideal customer – and thusly, generating more targeted leads.
Have you considered LinkedIn Advertising as part of your B2B lead generation strategy? If not, then join us tomorrow (Thursday), February 7th at 2:00pm ET for a free webinar, LinkedIn Advertising: The Key to More (and Better) B2B Leads. Search Mojo’s Tad Miller, Vice President of Accounts, and Sarah Lokitis, Social Media Manager, will guide you through the basics and best practices for LinkedIn Advertising, and show you how it can help you hone in on your target audience for better conversion and better leads at a lower cost.
During this webinar, you will learn:
- How LinkedIn Advertising can actually be worth more than a #1 natural search ranking when it comes to B2B lead generation.
- How search keyword demographics don’t always fit to your ideal customer demographic.
- What works and what doesn’t for a LinkedIn Advertising campaign.
- The various LinkedIn Advertising options that are available to you.
- How to set up a LinkedIn Advertising campaign and little known secrets that can help you.
Check out the preview below of the webinar, then register today! Even if you can’t make it to the webinar tomorrow, make sure to register so you receive the full recording once it becomes available.