Posts Tagged ‘Landing Pages’
<< by Jenny DeGraff on August 27th, 2013
Using well-selected images have proved to boost conversion rates since the dawn of the internet, but are also an easily forgotten or overlooked element. Including a well-selected image with your offering is almost always a good idea and needs to be given the attention it deserves.
Photos used in a landing page should not be used just for decoration or to fill whitespace. Images should only be used with a purpose: to enhance your design by drawing attention or providing context. Here are 7 considerations to keep in mind as you’re selecting images for your landing pages.
<< by Jenny DeGraff on June 11th, 2013
Lance Loveday of ClosedLoop begins his presentation, Winning at SEM in an Experience-Driven World, with examples of how good user experience design is evident in the work around us. And some examples of how, sadly, bad design is as well. Then Loveday dives into how the user experience relates to successful search engine marketing. Spoiler alert: it’s good landing page optimization (LPO).
So many people don’t consider design an important step, more of an afterthought. But when it is done well, it just “feels right”. Those companies who do take good user experience seriously, have seen great financial gain as a result of the attention paid to UX.
<< by Jenny DeGraff on May 15th, 2013
As a designer, I sometimes feel at the mercy of my copywriting marketer counterparts. I wonder how much influence design can really have on the conversion rate of a landing page. Don’t people just need to be informed and persuaded by excellently prepared and relevant copy?
Not necessarily. Visitors are typically not willing to spend more than 4 seconds to decide if your page, company, or product is a good fit. They won’t scroll and they won’t read. They will scan the content and if they don’t see what they’re looking for, they simply hit the back button and move on to a competitor. So with only 4 seconds of influence, the design and layout become more important than ever.
Of course, creating a beautiful user experience has always been (or should be) the goal of any web designer. But how can we influence conversion with aesthetics to achieve the perfect landing page design?
<< by Kari Rippetoe on April 23rd, 2013
According to MarketingSherpa’s 2011 Landing Page Optimization Benchmark Report, 68% of B2B marketers are unable to demonstrate positive ROI (or any ROI at all) of their landing page optimization efforts. This is alarming, given how more marketers are becoming increasingly savvy to the importance of using specialized landing pages for their advertising campaigns; but they seem to be falling down when it comes to optimizing the page elements that matter, testing their landing pages, and properly measuring the results of their efforts. This could come down to inefficient web analytics to guide B2B marketers’ landing page optimization efforts; however, the unfortunate side of this is that they may fail to recognize the full potential their efforts have for generating leads.