<< by Amanda Sides on October 19th, 2009
Last week I attended a webinar given by Ion Interactive’s Anna Talerico titled “Landing Page Strategies For Higher PPC Conversions.” The presentation focused on the disconnect many advertisers have between their ads and their landing pages. Learn more about why it’s important that you don’t burden the searcher.
“Give the gorilla the banana.” The basis of the entire presentation was to make sure that you are giving the searcher what they want. The gorilla wants the banana, it’s your job as an advertiser to give it to him instead of forcing him to go looking for it. You want to keep the gorilla happy. The relationships Talerico used were as follows: