#ConvCon NY: Conversion Integration: Making the Case for Continues Improvement Through Agile Improvement
<< by Jenny DeGraff on October 20th, 2011
Todd Barrs (Webroot) presented a live case study to show how conversion optimization cannot operate in isolation and the risks of a website redesign. Using the example of a new Webroot mobile product, he describes the risk and reward of a redesign. He suggests keeping these key concepts in mind:
- Align performance metrics (CR) across the entire organization.
- Get to know your internal customers (get buy-in)
- Clearly define and agree on testing metrics.
- Start small, and optimize to impact revenue.