<< by Cady Condyles on March 6th, 2012
Free Webinar Next Week:
Winning Strategies for Software Marketing in Search
When: Thursday, March 15th at 2p.m. ET
Presenters: Janet Driscoll Miller, CEO & President of Search Mojo, & Sue Watkins, Director of Marketing at Meridian Systems
Register here
Search Marketing has become a huge marketing channel, particularly for hyper-competitive industries like software sales. It is important to stay up to date on the latest developments and ad types within search, in addition to evolving and testing your campaigns over time. Search Mojo will review these concepts in a webinar, Winning Strategies for Software Marketing in Search, on Thursday March 15, at 2:00p.m. ET. Online Marketing experts Janet Driscoll Miller, President & CEO of Search Mojo, and Sue Watkins, Director of Marketing at Meridian Systems, will review the best practices to B2B software marketers to make the most of search.
<< by Cady Condyles on November 7th, 2011
Janet Driscoll Miller will speak at PubCon Las Vegas 2011 on Tuesday, November 8 and Thursday, November 10.
Miller’s first session, entitled “Increase Your Post Click Conversion Performance” will cover new ways to use landing pages with Facebook via iFrames and tabs. She will speak along with George Aspland, Founder & President of eVision, LLC and Brian Massey, Conversion Scientist at Conversion Sciences.
<< by Jennifer DeGraff on October 20th, 2011
Larry Marine (Intuitive Design) covers the 3 most common mistakes of usability and design of your website and how to avoid these:
1. “Selling” the Customer on One Page
There is a sales path that you need to follow and your site should be leading your customer down that path, not offering the call to action from the homepage….that’s waaaay too soon. Take them down the garden path, be aware of the user state on this pathway:
Awareness (understand the problems you customers have to cause them to seek you out)
Attention (the visitor’s mindset is “what’s in it for me?”, your response should be “how can we solve their problem?”)
Desire (your visitor is ready to take action, give them a reason to believe that you are best solution)
Action (they’re finally ready to buy)
<< by Jennifer DeGraff on October 20th, 2011
Todd Barrs (Webroot) presented a live case study to show how conversion optimization cannot operate in isolation and the risks of a website redesign. Using the example of a new Webroot mobile product, he describes the risk and reward of a redesign. He suggests keeping these key concepts in mind:
- Align performance metrics (CR) across the entire organization.
- Get to know your internal customers (get buy-in)
- Clearly define and agree on testing metrics.
- Start small, and optimize to impact revenue.
<< by Amanda Chaney on October 20th, 2011
Amy Africa presented the amazing keynote this morning to kick-off Day 2 of the Conversion Conference. She discussed how as
marketers, we need to appeal to the reptilian brains of our customers. Here’s what she covered:
A homeless man had a sign that read:
“Homeless. Please Help.”
He typically made about $4 an hour. A marketer asked him to stay in the same spot for 2 hours if he would hold a different sign. Two hours later, the man reported getting $30 an hour with the new sign. What changed on the sign that led to such a large increase? It now read:
