<< by Heidi Kramer on June 7th, 2013
If you spend a lot of time in AdWords, then by now you have probably heard about the new Google AdWords Keyword Planner that has been rolling out over the last month or so. If you haven’t, the Keyword Planner is a combination of the Keyword Tool and Traffic Estimator, and makes for a more efficient and manageable way to research and plan out your search campaigns. I would suggest becoming familiar with the new planner sooner rather than later, since Google also announced that this will be the only option going forward, starting around the end of July.
To help get you started, I’ve compiled three basic steps to use the new planner and laid out a few key differences that come with this new update.