Hype about mobile search engine marketing being “the next big thing” has been going on for about 5 years now. But, all that hype has yet to materialize into even half of the results that so called experts proclaimed it would be delivering by now.
The U.S. has been lagging behind Europe and Asia for years in the area of mobile search usage. For example, for the last 3 years in Japan more people have accessed the Internet with their telephones than with person computers.
U.S. Mobile search traffic numbers still trail PC search by a huge margin, but the growth of mobile search is exponential:
Mobile Search is an ever growing part of the larger search market. Last year, according to ComScore, more then 20 million people searched from a mobile device in the USA alone. That’s an increase of 68% from the year previous. This is a fraction of all cell phones in the United States, and as wireless internet speeds and smart handset penetration increase, so will the number of users using search from a Mobile device.
The potential for even larger growth of mobile search going forward will be driven by 2 important factors: