<< by Paige Payne on October 6th, 2009
The second session of the day I attended was on the topic of “Mobile Search Apps & Opportunities.” Need to search for something? There’s an app for that! There is a large variety of apps meeting a wide range of needs. This session looked at popular search apps on different devices, how they gather data and opportunities they offer to marketers. The moderator for this session was Greg Sterling, Founding Principal, Sterling Market Intelligence, panel of speakers: Scott Dunlap, CEO, NearbyNow; Michael Martin, SEO Director, Internet Marketing Inc.; Rachel Pasqua, Director of Mobile Strategy, iCrossing; Matt Siltala, President, Dream Systems Media.