Live from Optimization Summit 2012: Optimizing the Message: Learn Strategies to Write High-Impact Copy and CTAs
<< by Jenny DeGraff on June 13th, 2012
Todd Lebo, Senior Direct of Content and Justin Bridegan, Senior Marketing Manger at MECLABs continue optimizing EVERYTHING by focusing on optimizing the message.
Todd starts out the session speaking to his background of not wanting to be a copywriter, but as time when along he found himself having to rewrite most of the copy anyways. One of the key reasons he could do it better was that he understood the audience and the pain points better than anyone else.
In a MECLABS study, they found that the most impactful elements on a page are copy, headlines, CTA and location, form layout, and finally, navigation logic/complexity.