<< by Scott Garrett on December 18th, 2012
The Google Display Network is a great way to reach new customers who are not actively searching for your specific product or service. Contextual targeting on the Google Display Network places your ads on websites that have content and themes similar to your ads and keywords. One step above the basic contextual targeting is display targeting; display targeting allows you to narrow down the websites your ads will show on, allowing you to better reach your target market. Combining contextual targeting and display targeting will truly help you reach and convert your Great White Buffalo (more or less your ideal customer or target market to readers who are unfamiliar with the movie Hot Tub Time Machine) on the expansive open range that is the Google Display Network.