<< by Lauren Kade on March 23rd, 2011
The second day of SES New York is heading to a close, and I’m at my last session of the day, “Ads in a Quality Score World.” The session discussed exactly what goes into making up a quality score, and gave tips on increasing relevancy.
Speakers in this session were:
- Jeff Adelson-Yan, Co-Founder and Managing Partner of Levelwing
- Andrew Goodman, SES Advisory Board and President of Page Zero Media
- Frederick Vallaeys, AdWords Evangelist, Google
What is Quality Score?
The framework for managing the ecosystem between searchers, advertisers, and engines.