In April, an informational site reached out to the team at Search Mojo because they wanted to generate greater awareness by driving more traffic to their site. After engaging in a search engine optimization (SEO) campaign for just 30 days they saw organic (non-paid) traffic to their site increase by 957.88%!!! I’m not talking about a jump from 1 person to 958 people either; I’m talking about hundreds of people turning into thousands of people to their site in just 30 days! How did a search engine optimization (SEO) campaign result in such a dramatic increase in traffic?

To answer that question we’ll first need to define search engine optimization (SEO). Search engine optimization, often referred to as SEO, is a process of altering a website in order to gain higher natural or organic rankings within search engines- like Google, MSN / Bing, and Yahoo!- for keywords relating to the information or products offered on the website. The higher a website’s ranking is, the more visibility it gets, and therefore the more traffic it should receive.

For the informational site who reached out to us, their search engine optimization (SEO) campaign entailed: In Depth Keyword Research, Content Edits, Link Building, and A Touch of Mojo! Here’s what we did:

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