Search Marketing Sage

Wouldn’t it be great to walk into a business and create your own title? For example, a Starbuck’s employee wears the title Barista and some deli employees call themselves Sandwich Artists. Hmmm, I like the ring of that; perhaps I’ll quit my Account Manager position and become a Director of First Impressions. (Just kidding Janet).

Not many businesses will allow you to waltz in and create your own title, but Google will! What do I mean? In the natural or organic listings of the Google SERP (search engine results page) you can decide what your company’s Headline or Title is by simply editing the title tag of your site’s HTML code!