<< by Renee Revetta on January 22nd, 2010
Read on for an overview of this week’s social media happenings. The rundown: Facebook analytics, Twitter growth slowing, KnowEm acquires FriendsCall.me, YouTube updates and social good continues in the movement to repair Haiti.
Facebook upgrade: Post analytics
Two recent Facebook developments such as post analytics and real time ad targeting based on status update were revealed earlier this week. Now, page administrators will be able to determine the level of engagement and number of impressions for each post. On Thursday, post analytics went live and are rolling out to administrators as we speak.
It’s a minor upgrade but it presents a ton of value and it’s something that the competing service, Twitter, doesn’t provide for brands.
Instead of guessing, Facebook marketers will be able to alter their posts and better plan for the future after checking out the analytics. As All Facebook mentioned, this is something that Twitter hasn’t attempted.