<< by Sarah Lokitis on December 12th, 2012
With prominent social networks, like Facebook and Twitter, ingrained in our daily rituals, as well as expectations for businesses, it’s hard for another social network to jump in and take off.
This year, I’ve talked a lot about Google+ and what it means for businesses from online reputation and SEO perspectives. Google+ is inherently important for businesses because Google is important for business, and now is gaining even more data about your target audience’s online behavior. An extension of the search engine we have all grown to love, Google+ continues to define itself by its own standards, rather than comparing itself to what other social networks offer and how they operate for businesses. And while there are certainly Google+ haters out there, the latest numbers show that there are 135 million users on Google+ per month! That kind of audience is not to be ignored.