<< by Kaitlyn Smeland Dhanaliwala on June 8th, 2010
Since Google has the lion’s share of the search market, it is often tempting to focus solely on SEO for Google. But then MSN became Bing, announced a partnership with Yahoo, and started growing its own share of the search market. Bing is now a bigger player than it used to. Furthermore, there have always been certain demographic differences between the users of Google and Bing. Depending on your company’s target audience, Bing may be an even more attractive channel than Google.
For all these reasons, it is now even more important to know how to optimize your site to perform well on both Google and Bing. To do that, you have to know how the two engines differ. The panelists at this SMX Advanced 2010 session break those differences down.