<< by Paige Payne on June 17th, 2010
Google vs Bing
Our most recent #seo411 Twitter chat session featured the comparison of Google vs Bing in the realm of SEO. Here’s a review of what we talked about in case you couldn’t make it.
Q1: What are some major differences you’ve noticed with the SERP layout set ups?
Answers to this question reflected mostly personal preferences. @JanetDMiller shared that she was a fan of the preview pane on Bing, specifically for videos that play when you mouse over YouTube listings in the preview pane. The left hand navigation was a widely disliked feature- for both Google and Bing. Additionally, many were not fond of how Bing has recently begun giving fewer search results followed by additional suggested searches. Furthermore, the suggested searches can be a bit wonky. For example @JanetDMiller noted that a search for “SMX Advanced” gave the suggestion of “Advanced Bionics.”
(Personally, the conspiracy theorist in me believes that the five results followed by suggestions are motivated by Bing not only trying to increase the number of searches, but also PPC clicks.)