<< by Sarah Lokitis on September 13th, 2011
Good morning New York City! I am live blogging the sessions I attend at SMX East 2011. This morning I am in the session, “Google Survivor Tips.” Google said that only 12% of all websites were “pandalized,” but many legitimate websites were affected by Google’s change in algorithm. If your site was affected by Panda 1, 2 or 3 you can get back into Google’s good graces. As Matt McGee moderates, Alan Bleiweiss, Micah Fisher-Kirshner and Mark Munroe share their insights.
Mark Munroe, Senior Director SEO Everyday Heath
On February 24 the Panda Update hit. He argues it is the most significant change to organic search since PageRank and link reputation. You may not have been hit in Panda 1, but Panda 2 may have impacted your rankings as well. Content farms, thin content sites, sites about lots of topics and more were hit even if they were valuable and had good content. Pre-panda, content quality was essentially binary – either accepted or rejected.
SERP positions are now being modified based on a new reputation factor based on user metrics – how the user interacts with your sites in the SERPs. The block this site link was part of Panda 2. It is all about user experience.