Multi-Channel Attribution is a pretty big topic in our industry, and most of us aren’t as knowledgeable as we would like to be on the subject. Attribution modeling attempts to solve the problem of which channel gets credit when a user touches multiple channels prior to converting. The problem with attribution models historically has been that they segment attributes at the single channel level: paid search, social media, direct traffic, organic search, etc., and often lack the ability to simultaneously compare various models across a multi-channel format.
Do your customers know where you are? Your website may be ranking well in Google, but many of your prospects could be looking at a more local level to find the products and services they need. Just take a look at your website analytics to see how much traffic your website receives from your city, or even your state. If you’re seeing very little (or not seeing any at all), then it’s time to consider employing some local SEO tactics. Local SEO will help your prospective customers find what they’re looking for in their own backyard – giving you an edge over your competitors.
How can local SEO help to drive more local traffic and leads to your business? Join Amanda Chaney, Account Director at Search Mojo, for a free 30 minute webinar on Thursday, January 10th at 2:00pm ET, Leveraging Local SEO for More Leads. During this webinar, Amanda will show you:
Why Google+ is a local SEO must for businesses
What local citations are and why they’re important
How to ensure your website is properly optimized for local search
For a preview of what you’ll learn during the webinar, check out this Mojo Minute video:
This webinar will pack a ton of useful local SEO tips and tactics into just 30 minutes, plus Amanda will be answering your local SEO questions as well.
How are your potential customers finding your products? Do they do their research online or offline (or a combination of both)? Do they use mobile devices, or do they use their laptops or desktop computers?
If you don’t know the answers to these questions, then how do you know what content to create and deliver to your prospects, and the right platforms to use?
Google now has a tool to help you get the answers you need (and it’s free too). The Consumer Barometer allows you to dig into the piles and piles of data Google has compiled over the years to gain insights into how consumers research and purchase products.
Matt Cutts, Head of Google’s Webspam team, announced Google’s Disavow Links Tool at PubCon in mid-October (Check out Janet’s post Live From PubCon: State of the Index with Matt Cutts about the announcment). If you have never engaged in artificial link schemes, this tool is not for you. At Search Mojo we have never participated in any spammy backlink schemes for ourselves or clients, but at an agency you may work with clients who before your engagement had employees or worked with an agency that acquired artificial links, even unbeknownst to them. If you encounter this situation, the Disavow Links Tool may be used to remove unnatural links pointing to your site. Just remember to proceed with caution when using this tool.
SEO is dead. How many times have you heard this lately? Probably more times than you care to think about; but guess what? The truth is, SEO as we know it is dead. Long live content marketing!
With Google’s Panda and Penguin updates, web-spam got a jab to the face and left hook to the jaw in an effort to improve the quality of search results. SEO is no longer about spinning an article out to as many content farms as possible, or getting as many links as you can afford to buy, or overstuffing your content with keywords. The focus is on producing engaging, informative content. Quality, not quantity.