<< by Sarah Lokitis on April 25th, 2012
Ugh, Google. Don’t give us something and then take it away. The dreaded [not provided] keywords are plaguing marketers these days as SEO’s are losing valuable keyword traffic and insight into how users are getting to their sites. (For google.ca, however, that valuable data is still provided!)
How are we supposed to know what keywords are working well? Is our work effective? How do we explain our value to our clients? Increase of non-branded organic traffic month-over-month shows SEO value, but now we have to work on other methods for extracting that keyword data.