<< by Tad Miller on November 24th, 2009
When you advertise on Google PPC your ads are eligible to appear on three different advertising platforms:
- Google Searches on Google.com
- On the Google Content network of websites participating in Google Adsense – ads are contextually targeted.
- The Google Search Network
I think most advertisers understand ads with search results from Google.com and contextually targeted ads on Google Content Network, but few understand or even know about the Google Search Network.
Google says of its Search Network:
Your ads may appear alongside or above search results, as part of a results page as a user navigates through a site’s directory, or on other relevant search pages. Our global Search Network includes Google Maps, Google Product Search and Google Groups along with entities such as Virgin Media and Amazon.com.
The most well known Search Network Partners are AOL and Ask.com, but an official list of Google Search Partners is not publicly available and Google is completely closed lipped about any details about its participants. Other Reported Search Network Partners are: