<< by Nicole Bandy on November 19th, 2013
This year remarketing has become an extremely popular method of advertising, allowing advertisers to target customers with ads after they’ve left the website and bring them back for further conversion actions. There is some good data behind the capabilities of remarketing and how it can help boost the performance of your campaigns. If you aren’t using remarketing you should be, especially with the holidays closing in fast.
But for those advanced marketers who have been using it for a while, do you know who is in your remarketing lists? In the past, remarketing lists were built and you couldn’t be sure exactly who you were targeting, just that you were targeting someone that had been to the site before. Knowing the demographic data of your lists can be important for optimizing campaigns and understanding your audience.