Search Marketing Sage

Back in October, 2009 I wrote “Why Your Company Needs a Google Profile” after Google released it’s Beta Version of Google Social Search.

With Social Search, Google finds relevant public content from your friends and contacts and highlights it for you at the bottom of your search results.

The way we do it is by building a social circle of your friends and contacts using the connections linked from your public Google profile, such as the people you’re following on Twitter or FriendFeed. The results are specific to you, so you need to be signed in to your Google Account to use Social Search. If you use Gmail, we’ll also include your chat buddies and contacts in your friends, family, and coworkers groups. And if you use Google Reader, we’ll include some websites from your subscriptions as part of your social search results.

As I elaborated on in my first post the key to getting your company’s content showing up in Social Search was:

Image via Wikipedia

I checked out the Vocus on-demand webinar with Brian Solis this week entitled “Distribution in the New Era of Social Media.”  Today we’re all “sources” with the power of social media distribution channels at our fingertips.  But with so many content creators and new information flooding the Internet each day, the ability to be searchable and discoverable has become increasingly important.

Utilize SEO and SMO. Although the goal is to create engaging and riveting content, what’s the bother if it isn’t discoverable?  Solis shared his opinion,

Everything starts with search.

Pump up your searchability. The more optimized the content you have, the more discoverable it is.  Solis thinks SEO and SMO are critical in new media and PR and that people will be forced to pay more attention to SMO in the future if they want their content to be found.  He said the web is, by far, still an individual experience. People start with search if they’re seeking content.

Increase your digital footprint. Luckily, there are easy ways to share content on multiple social media sites, which will increase your digital footprint.