<< by Tad Miller on September 25th, 2012
If a tree falls in the forest and no one was around to hear it, did it make a sound? The same philosophical question could be true of “If I post on Google+ and no one either sees it or reacts to it, does it even matter…” The answer to the second question is yes, but that’s not the main point of this post.
Google+ is growing as a social network, but getting most brands on Google+ to see the value of it as a social media channel has been difficult for us as a search marketing agency. The comparisons to Facebook won’t go away, and it can’t live up to those expectations right now. User engagement with brands on Google+ is very low, and getting brands to treat Google+ as an equal to Facebook in terms of what they do to engage audiences has been extremely difficult.