I sit at my desk with 50 million places in mind, one fresh white vacant search box, and an intense craving for delicately steaming, herbaceous Green Tea. Faced with the abundance of choice in choosing a place to satisfy this craving, chances are, I decide to turn to Google for guidance. Lucky me.
Not too long ago, Google announced that their Local Business Center became “Google Places”, a tool to introduce businesses to the World Wide Web with valuable information on a uniform page with business bios, photos, hours of operation, and reviews. To business owners who haven’t used Google Places, the process can be a little confusing. Is this even necessary? In such a technologically lush culture, companies should take advantage of this tool that could increase their presence and popularity in a local area. Business owners should use this tool with regard to SEO to adjust their business listing, see trends and information on searchers of the business, and attract new customers with a simple internet search. With a submitted Google Place listing, a company can obtain additional local presence in the universal search results and provide additional links to drive prospective customers- no rocket scientists needed.