Search Marketing Sage

To many, Google+ is a ghost town and not worth spending any time or resources on. But it is, after all, Google – and you know what that means: Google+ activity indeed affects Google Search. In this video, Chris Goward of WiderFunnel interviews our own Janet Driscoll Miller about the implications of Google+ on Google search rankings.

The great thing about conferences like Content Marketing World (which I had the pleasure of attending recently) is that the sessions present truly interesting and useful content. I believe the mark of an excellent session is one where I walk away with knowledge I didn’t have 30 minutes earlier and ideas I can implement right away.

Here are some of those content marketing ideas and takeaways from sessions I found particularly useful:

Janet Driscoll Miller will speak at the SMX Social Media Marketing Conference on Monday, December 5^th on the panel, Google+ & +1’s – What Every Marketer Needs To Know.

Miller’s panel will cover the potential of these new social elements and include best practices for marketers.  She will speak along with Martin Beck, Reader Engagement Editor for the Los Angeles Times, and Tim Moore, CEO of CrushIQ.

Hot off the press! Google+ Pages are launching worldwide! Previously only individuals could use Google+, but now any business, organization, brand, or place can create a Google+ Page. Google is switching from just “connecting people…” to building “relationships with all the things you care about.”

Creating your Page

Using the Create A Page tool, Google+ Pages can be created as they are released over the next two days. Once you start creating your page, you have the option to categorize yourself as one of the following:

• Local Business or Place (Note: Place Pages are still separate entities and must be managed separately.)
• Product or Brand
• Company, Institution or Organization
• Arts, Entertainment or Sports
• Other

Google+ now will be a place to connect your brand or business to your customers. Businesses can be added to circles and +1′ed. Hangouts and sharing can actively take place between your company and the people who are passionate about your brand. Strategize and experiment with Google+ to find out how it will work best for you.