Search Marketing Sage

Google recently released three new search features: voice search, instant pages, and search by image.  Here’s an overview of all the new stuff:

Voice Search
You’ll notice if you’re using Chrome that in the new Google search bar there’s a small microphone icon in the right hand corner of the search box.  Click on the icon and it will use your computer’s microphone to listen to what you say.  This makes it much easier to search for something you may not know how to spell, or search for long queries.  When I tried it here at work, I felt a little like George on the Jetsons, talking to my computer and expecting it to reply.  But people search by voice on their mobile phones very frequently now, so it’s a great idea to add it to desktops.  For search engine marketing, this means longer tailed search queries that are much more niche.