<< by Amanda Sides on February 5th, 2010
If you live a lot of your life online, you probably noticed all of the conversation surrounding updates in the mobile search industry recently. I have taken the liberty to sum some of them up for you.
New mobile ad targeting options. Some of you may already be advertising via mobile search…If you are one of those early adopters, you will be happy to know that you may now target by specific mobile devices, or by mobile carriers. This will be beneficial for advertisers with a message tailored to a particular mobile phone type or carrier.
Clickable phone number in adWords Mobile Ads. A big trend with mobile search, is the fact that many users are trying to find a quick address or phone number. A new feature was recently made available that makes the phone numbers in mobile ads clickable. Searchers can find the phone number they are seeking quickly and easily, and can click to call directly from the ad. Another feature is that the phone numbers and ads are location based, so you’d be calling the nearest location.