<< by Jessica Davidson on May 3rd, 2012
As a search engine marketer, whether for PPC or SEO purposes, I always enlist the help of Google AdWords’ Keyword Tool to inspire some keyword ideas. While using the Keyword Tool the other day, I noticed that the keywords were organized into categories, thus my introduction to the “Ad group ideas” tab, which is in its beta testing phase in AdWords.
The new “Ad group ideas” tab works similarly to the “Keyword ideas” tab. When you enter in keywords into the Keyword Tool, the suggested keywords are categorized into potential ad groups. The “Ad group ideas” tab takes some of the guess work out of determining how to group together and separate keywords. In addition, these ad group recommendations can be saved and added directly to your current campaigns, further easing the process of creating ad groups and adding keywords.