<< by Paige Payne on December 18th, 2009
When in the process of creating an AdWords account from scratch the overarching goal is to optimize the account to best match your target audience. In doing so you want to string together what you feel is the best mesh of account variables such as (for text ads on the search network) keywords, targeting, messaging and so on. A popular method many have relied on when making these decisions has been the Google keyword tool’s estimated search traffic and competition level figures.
While the keyword tool is extremely effective for generating a long list of the most popular keywords, given the many differences in consumer preferences, it can be rather difficult to know which combination of targeting and messaging to apply to the long list of keywords that will best fit for your target audience.