<< by Amanda Sides on April 30th, 2013
Google for Nonprofits offers a grant through Google AdWords to give nonprofits the ability to advertise on Google.com to promote awareness or increase donations, volunteers, etc. If you have been managing a Grant or Grantspro account, you may have noticed a major change earlier this year. Grant accounts used to be restricted to $1 max CPC keyword bids, which really held back a lot of companies because a lot of keywords they want to target are highly competitive and are not eligible to show ads for a lot of their more important terms. Google decided to make a change to help advertisers with this problem, but it still came with some brand new issues to work with. Learn about the update, how it changed your data, and also what you need to do to improve performance with the new updates.
Update: January 28, 2013
On January 28, 2013, Google AdWords made a widespread change, increasing keyword bid limits for Grant accounts from $1 to $2. The notification came via email to Grant account owners and Admins, with the portion regarding the change below: