<< by Nicole Bandy on October 29th, 2013
According to the graph below from marketingcharts.com, display and online banner advertising remains as one of the top digital ad formats in terms of revenue. Google recently added a new tool in Adwords that makes creating these formats easier for advertisers, called Ready Creatives.
Ready Creatives, a combination of Ready Image Ads and Ready Ad Gallery, automatically creates image ads based on a url you provide. AdWords scans the webpage and uses an image, headline and logo from your page and then provides you an endless number of formats to choose or edit as you wish.
For busy or resource-strapped businesses and marketers, this may be a dream come true – but is it too good to be true? After testing out the tool myself, here are a few pros and cons of using Google Ready Creatives: