<< by Paige Payne on March 24th, 2010
Last Thursday March 18, Google let it be known, in a one paragraph announcement on their Analytics Blog, that a browser-based opt-out for Google Analytics is on the way. Without giving away too many specifics as to what exactly this opt-out feature will entail, many avid Analytics users were rightfully frustrated with Google when brainstorming the possible ways in which the change could potentially impact their own Analytics data.
I personally found this announcement frustrating for the following reasons:
- Those who use Google Analytics will be unable to determine which tools and reporting features will be affected- and to what degree data will be impacted.
- Analytics is a tool of metrics, measurement, and comparison. While only a few users may choose to opt-out with the new Analytics browser based plug-in, any change- no matter how small- affects the integrity of historical M-O-M and Y-O-Y comparisons.
- Additionally, a big concern is what about other tools that use similar tracking cookies such as Website Optimizer- will it be affected?