<< by Kaitlyn Smeland Dhanaliwala on November 6th, 2009
Google has recently been making more changes to the AdWords conversion tracking interface, all of which you can read about on the Inside AdWords blog. But the especially nice new capability is being able to import Analytics goals into AdWords as conversions. Up until now, linking the two products allowed Analytics data to be sorted by AdWords campaign and keyword. But now, the tables are turned and we can view certain Analytics data in the AdWords interface. Here’s how you can import your Analytics goals:
First, you have to link the AdWords account to the Analytics account from within the AdWords interface.