Search Marketing Sage

First things first, if you aren’t using Google Analytics, set it up now. If you are already using it, I really hope your Home tab doesn’t have the default Dashboard. Yes, okay, it may be helpful to some, to know how many visits are coming through, but you should consider setting up multiple NEW dashboards, where you specifically indicate what activity is shown when you first log in.

Dashboards are a quick and easy way to get a glimpse at the activity on your site. The great thing is, you can set up multiple dashboards down to the profile level, so if the programming department has a filtered profile, they can set up a dashboard that best suits them, while the sales department can see what’s most important to them, and so on and so forth. Google Analytics is a fantastic (and FREE!) tool that provides you with so much data you won’t know what to do with, but if it’s too difficult or time consuming to get down to the nitty gritty, sometimes it gets overlooked and thrown under the table when it could potentially be helping you improve your business.

Step 1: Establish Your Goals