<< by Dave Zorn on August 25th, 2008
I don’t have to be the first one to tell you that gas prices have been through the roof the past four or five months. Everyone and their pocketbooks knows that. My questions for this posting are these: What can we in search marketing, and SEMs with automotive clients in particular, do to keep potential car buyers interested in our client’s vehicles? and how much effect do fuel economy keywords have on our campaigns? To answer the first question, some car companies have gotten creative.